Quantitative Information Differences Between Object-Person Presentation Methods.

Boyd, J. Edwin; Perry, Raymond P.

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Peer reviewed

ERIC Number: EJ055331

Record Type: Journal

Publication Date: 1972

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Quantitative Information Differences Between Object-Person Presentation Methods

Boyd, J. Edwin; Perry, Raymond P.

Journal of Social Psychology, 86, 1, 75-80, Feb 72

Subjects used significantly more adjectives, on an adjective checklist (ACL), in giving their impressions of an object-person; based on written and audiovisual presentations, more than audio presentations. (SD)

Descriptors: Audiovisual Communications, Behavioral Science Research, College Students, Literature Reviews, Perception Tests, Social Attitudes

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Education Level: N/A

Audience: N/A

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