Guidelines for conferences before an observation almost always call for the teacher to start with a statement of the objective. In this article, the author advises teachers to dwell for 10 to 15 minutes on conferring with a singular focus on the actual content and no dialogue at all yet about the activities or other aspects of a lesson. This process can yield huge dividends. These 10- to 15-minute content analysis conversations, whether or not followed by observation and feedback, can be immensely helpful to teachers and thus their students because they generate clearer thinking on the teacher's part about objectives.