Peer reviewed
ERIC Number: EJ396481
Record Type: Journal
Publication Date: 1989
Pages: N/A
Abstractor: N/A
ISBN: N/A
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EISSN: N/A
Recruitment Strategies for New Industry.
Scudder, Joseph N.; Rettig, Lance S.
Public Relations Review, v15 n3 p25-38 Fall 1989
Compares the communication strategies of small communities having successful industry recruitment programs with small communities having unsuccessful recruitment programs. Finds that the existence of a marketing program positively relates to recruitment success, and that direct mail with brochures and personal contact were the most common marketing methods among successful recruiters. (MM)
Descriptors: Communication Research, Community Development, Industry, Marketing, Public Relations, Recruitment
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A