ERIC Number: EJ258145
Record Type: Journal
Publication Date: 1982-Jan
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Abstractor: N/A
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Successful Student Recruitment Using Direct Marketing and Information Technology.
Merante, Joseph A.
CAUSE/EFFECT, v5 n1 p18-22 Jan 1982
Educational marketing--which uses marketing methods unique to education institutions, including segmentation, direct mail, and information technology--is discussed. A model for student recruitment developed by the University of Pittsburgh is described. (Author/MLW)
Publication Type: Journal Articles; Reports - Descriptive
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Language: English
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