The HTML title tag information should identify and describe exactly what a Web page contains. This paper analyzes the "Title element" and raises a significant question: "Why is the title tag important?" Search engines base search results and page rankings on certain criteria. Among the most important criteria is the presence of the search keywords in the title tag. This research concentrates on exploring the retrieval results of Google in retrieving Web pages without the title tag. More than one million of academic Web pages are found to be untitled, that is, they have not used the title tag.