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Peer reviewed Peer reviewed
ERIC Number: EJ497946
Record Type: Journal
Publication Date: 1995
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0024-2594
EISSN: N/A
Marketing Youth Services.
Dimick, Barbara
Library Trends, v43 n3 p463-77 Win 1995
Marketing techniques in youth services are useful for designing programs, collections, and services and for determining customer needs. The marketing mix--product, place, price, and practice--provides a framework for service analysis. (AEF)
Descriptors: Evaluation Methods, Library Collection Development, Library Planning, Marketing, Needs Assessment, Program Design, Program Improvement, Public Libraries, Youth Programs
Publication Type: Opinion Papers; Reports - Evaluative; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A