Hewlett-Packard benefited from one of the earliest examples of knowledge transfer in a strategic relationship, with the investment by Stanford University professor Frederick Terman in the work of former students Dave Packard and Bill Hewlett. Today, HP University Relations (UR) works with university partners to create similar valuable synergy. UR integrates HP higher education activities and links them with government and industrial partners within a framework known as the University Partnership Continuum. The goal is to engender world-leading knowledge transfer--in the form of both new ideas and highly skilled people--for the benefit of both HP and society at large. (Contains 4 figures and 1 note.)