Interventions to increase adolescents' healthful food and beverage consumption often fail to demonstrate change. An alternative is to measure a shift in willingness to consume these items as an indicator of movement toward change. A survey was developed to estimate willingness to consume a variety of foods and beverages. Twenty items were identified from five focus group interviews with adolescents. A survey of 234 youths indicated their willingness to consume each item. Exploratory factor analysis resulted in lists of high-fat/sugar-rich items and more healthful foods. Extension educators can use the survey instrument to demonstrate early positive participant change as they strive to deliver programs that meet mission mandates.