Peer reviewedERIC Number: EJ579207
Record Type: Journal
Publication Date: 1998
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0363-8111
EISSN: N/A
Crisis Communication Plans: Poor Predictors of Excellent Crisis Public Relations.
Marra, Francis J.
Public Relations Review, v24 n4 p461-74 Win 1998
Argues that newly developed theory in crisis public relations suggests a shift is necessary in the way practitioners view crises. Notes that the new paradigm defines excellent crisis public relations very differently from the literature of the past 20 years. (RS)
Publication Type: Journal Articles; Opinion Papers; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
