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ERIC Number: EJ402206
Record Type: Journal
Publication Date: 1989
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Selecting Channels for Institutional Public Relations.
Schwartz, Donald F.; Glynn, Carroll J.
Public Relations Review, v15 n4 p24-36 Win 1989
Examines communication decision-making in organizations by looking at the extent to which public relations executives have control over channel selection for the media mix in an overall public relations program. Shows a variety of structures and procedures for channel selection decisions in United States organizations. (SR)
Descriptors: Administrators, Communication Research, Decision Making, Mass Media Use, Middle Management, Organizational Communication, Public Relations
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A