This article analyzes queer representation in contemporary visual media and examines how the episode "Homer's Phobia" from Matt Groening's animation series "The Simpsons" can be used to deconstruct hetero- and homo-sexual codes of behavior, socialization, articulation, representation and visibility. The analysis is contextualized in the interaction between mainstream and independent cinemas, and particularly, the rise of the New Queer Cinema and Television in the 1990s and the representation/exploitation of queer subjectivities in TV sitcoms of that period. (Contains 1 note.)