Technology has made inroads in the counseling field in the form of e-mail, chat, and videoconferencing. It is not clear, however, whether college students perceive technology to be an acceptable application to counseling. The purpose of this study was to assess students' attitudes and expectations for a particular type of technology application--videocounseling. The results indicated that after watching a simulated videocounseling session students placed greater value in videocounseling, felt less discomfort with videocounseling, and expected videocounseling to be an effective and satisfactory approach. The merits of using such a role induction procedure with college students who consider participating in videocounseling are discussed as well as the implications of this therapy approach for counseling training programs and university counseling centers. (Contains 2 tables.)