An Exploratory Investigation into the Relationship between Television Program Preference and Emotion-Eliciting Qualities--A New Theoretical Perspective.

Christ, William G.; Biggers, Thompson

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Peer reviewed

ERIC Number: EJ305264

Record Type: CIJE

Publication Date: 1984

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An Exploratory Investigation into the Relationship between Television Program Preference and Emotion-Eliciting Qualities--A New Theoretical Perspective.

Christ, William G.; Biggers, Thompson

Western Journal of Speech Communication, v48 n3 p293-307 Sum 1984

This exploratory study applies Mehrabian and Russell's newly formulated theory of emotion to the problem of explaining television program preference. Results suggest that emotion-eliciting qualities (pleasure, arousal, and dominance) can account for up to 43 percent of the program preference of television viewers. (PD)

Descriptors: Affective Behavior, Behavior Theories, College Students, Emotional Response, Higher Education, Media Selection, Programing (Broadcast), Rating Scales, Television Research, Television Viewing, Use Studies

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

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Authoring Institution: N/A

Grant or Contract Numbers: N/A

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