ERIC Number: ED284032
Record Type: Non-Journal
Publication Date: 1987
Pages: 111
Abstractor: N/A
ISBN: ISBN-0-920794-56-4
ISSN: N/A
EISSN: N/A
Marketing 20-30. Senior High School Teacher Resource Manual.
Alberta Dept. of Education, Edmonton. Curriculum Branch.
This manual is intended to help teachers meet the objectives of the 1985 Alberta, Canada, Marketing 20-30 curriculum. The manual is organized in six sections. The first section contains introductory information on the Marketing 20-30 curriculum, including course objectives and a flowchart of the modules in the marketing course. Planning the course is the topic of the second section, which contains information on selecting and scheduling modules, sequencing modules, planning the course, and sample lesson plans. Suggestions for teaching the eight modules of the course are included in the third section, which makes up the bulk of the document. For each subtopic in the modules, information is included on suggested resources; suggested teaching approaches; discussion, projects, exercises, and evaluation; and teaching notes. The eight modules in this course cover the following areas: world of marketing, advertising and sales promotion, distribution of goods and services, marketing research, pricing and financial activities, selling, display, and purchasing and controlling merchandise. Tips on student evaluation and a list of learning resources make up the fourth and fifth sections of the manual. The final section describes the operation of a marketing laboratory (school store). Appendices provide blank forms for use in the project. (KC)
Descriptors: Advertising, Course Descriptions, Course Organization, Curriculum, Educational Planning, Educational Resources, Foreign Countries, High Schools, Learning Activities, Learning Modules, Lesson Plans, Marketing, Merchandising, Salesmanship, Student Evaluation, Teaching Methods, Units of Study
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Audience: Teachers; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: Alberta Dept. of Education, Edmonton. Curriculum Branch.
Identifiers - Location: Canada
Grant or Contract Numbers: N/A