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ERIC Number: EJ374799
Record Type: Journal
Publication Date: 1988
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Implications of a Contextualist Approach to Media-Effects Research.
Perry, David K.
Communication Research, v15 n3 p246-64 Jun 1988
Discusses implications of the contextualism of William McGuire for media-effects research and for the answers media-effects researchers give to questions of social concern. Argues that mass communication research long has contained latent contextualist orientations. (MS)
Descriptors: Communication Research, Mass Media Effects, Media Research, Research Methodology, Social Problems, Social Psychology, Social Theories, Theories
Publication Type: Journal Articles; Information Analyses
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A