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Peer reviewed Peer reviewed
ERIC Number: EJ488194
Record Type: Journal
Publication Date: 1994
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0884-1241
EISSN: N/A
A Diagnostic Technique for Formulating Market Strategies in Higher Education Based on Relative Competitive Position.
Dolinsky, Arthur L.; Quazi, Hesan A.
Journal of Marketing for Higher Education, v5 n2 p89-101 1994
Importance-performance analysis, a marketing research technique using analysis of consumer attitudes toward salient product or service attributes, is found useful for colleges and universities in developing marketing strategies, particularly when competition is considered as an important dimension. Data are drawn from a survey of 252 students at 1 university. (Author/MSE)
Descriptors: Competition, Consumer Economics, Evaluation Methods, Higher Education, Marketing, Public Relations, Research Utilization
Publication Type: Reports - Evaluative; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A