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Peer reviewed Peer reviewed
ERIC Number: EJ574795
Record Type: Journal
Publication Date: 1998
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0883-2323
EISSN: N/A
Teaching Marketing Research with the Internet.
Siu, Wai-Sum; Chau, Lewis Long-Fung
Journal of Education for Business, v74 n1 p44-49 Sep-Oct 1998
A Web site used to teach business students to use the Internet for marketing research was evaluated by 54 students. They thought its information content was useful but wanted it to be easier to use. Educators should identify students' level of Internet literacy and develop online materials accordingly. (SK)
Descriptors: Business Education, Computer Literacy, Higher Education, Instructional Effectiveness, Marketing, Participant Satisfaction, World Wide Web
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A