Peer reviewed
ERIC Number: EJ330254
Record Type: CIJE
Publication Date: 1986
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
A Marketing Management Approach for Continuing Education.
Taylor, Thomas E.
Community Services Catalyst, v16 n1 p14-18 Win 1986
Applies a marketing management model to the revitalization, or remarketing, of continuing education. Assesses the potential of continuing education as a higher education market. Suggests surveying present students, developing and quantifying hypotheses, applying new technology, promoting selected benefits, approaching areas of opportunity, and applying expectancy theory. (AYC)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A