Peer reviewedERIC Number: EJ353186
Record Type: CIJE
Publication Date: 1987
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Marketing.
Doyle, Peter
Economics, v23 pt1 n97 p197-200 Spr 1987
Explores the role of marketing in the modern firm and the key tasks of marketing management. Defines the term "marketing" and discusses it as an economic concept. Discusses three key marketing principals. (RKM)
Descriptors: Business Education, Economics, Economics Education, Higher Education, Marketing, Social Sciences
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
