There is a growing urgency for counseling to be evidence based. The n = 1 research paradigm offers counselors in the field an opportunity to evaluate their clinical casework and report this in methodologically rigorous form to their peers. Data from the past 20 years of the "Journal of Counseling & Development indicate" that n = 1 studies constitute just over 1% of the total articles reporting research data, and possible reasons for this are discussed, with some suggestions made for overcoming this reluctance.