The array of admissions models and the underlying, and sometimes conflicting goals people have for college admissions, create the dynamics and the tensions that define the contemporary context for enrollment management. The senior enrollment officer must ask, for example, how does an institution try to assure transparency, equality of access,…

In its second Signature Report[TM], "Transfer and Mobility: A National View of Pre-Degree Student Movement in Postsecondary Institutions" (Hossler et al., 2012), the National Student Clearinghouse[R] Research Center[TM] found that one-third of all first-time students who began at a four-year institution transferred to or enrolled at a different…

It is widely acknowledged that many postsecondary students no longer follow a traditional path from college entry to degree at a single institution. Increasingly more students attend multiple institutions, transferring once, twice, or even three times before earning a degree. Standard institution-based reporting tends to ignore these students,…

The importance and attention given to information systems are relatively new phenomena in the history of higher education. This chapter documents the ascendancy of information systems in the scheme of institutional priorities and considers the strengths and weaknesses associated with vended and homegrown systems.

This report, "National Postsecondary Enrollment Trends: Before, During, and After the Great Recession," brings to light emerging national and regional patterns among traditional-age, first-time students enrolling in colleges and universities during the fall term each year from 2006 through 2010--before, during, and after the recession.…

Enrollment management is discussed with focus on the expanding role of admissions professions and their increasing impact on institutional policymaking. Enrollment management influences the size, shape, and characteristics of a student body by directing student marketing and recruitment as well as pricing and financial aid. Attention is also…

The principles and common practices of enrollment management efforts in colleges and universities are outlined, and institutional conditions favoring effective enrollment management are discussed. (MSE)

Evaluation of college student recruitment and retention programs is complex and has limitations that must be acknowledged. It requires an ongoing commitment to evaluation and a willingness to look at such programs within the larger context of academic policies and administrative procedures. (MSE)

A small liberal arts college's program of home visits for recruitment and admissions was evaluated. Forty students and several parents receiving home visits were classified by grades and eventual enrollment in the college, then surveyed. Results indicate the visits were the reason most applied. However, other factors were more strongly related to…

A model of the decision-making process for college choice that has three phases (predisposition, search, and choice) is proposed, and the implications of this model for college and government policy formation are examined. (MSE)

A grounded meta-analytic technique for comparing organizational interventions derived from rational-based strategies (e.g., management-by-objectives, planned change) with organizational culture-based strategies (organizational culture, climate) is described. The method is seen as useful for integrating qualitative and quantitative research.…

The limited research available and the observations and experiences of college admissions officers suggest that college guidebooks and ratings have a small to negligible impact on the college choices of most students. However, many families buy the guides, and their publication is likely to continue. It is important that institutions provide…

There has been very little previous evaluation research that examines the effects of interventions on persistence.

How colleges determine who is recruited, who merits admission, who receives student aid and of what variety, which classes are offered and when, and what kind of assistance is provided to students all comprise a complex system and an emerging field known as enrollment management. Outside of the world of higher education administration, however,…