The scholarship of practice entails the use of findings of empirical research to guide the development of institutional policy and practice. Accordingly, engagement in the scholarship of practice by enrollment management (EM) officers precludes them from "shooting from the hip" or trial-and-error forms of professional action. Engagement…

This article presents a practitioner-defined research agenda for enrollment management. This agenda consists of 45 topics for research identified by enrollment management practitioners as the most pressing topics/issues that they regard as ones that would benefit from a study conducted by researchers. Implications of this agenda for practitioners…

This study aims to understand the role of financial aid in college success of two-year beginning nontraditional students. By applying discrete time event history models with propensity score covariate adjustment to a nationally representative sample from BPS: 04/09, this study answers research questions centering around the effects of Pell Grants,…

There is a dearth of empirical work that examines the relationships between federal financial aid policy and institutional financial aid priorities and expenditures. This study uses Resource Dependency Theory to explore whether changes the amount of financial aid awarded by colleges and universities during the last fifty years are best explained…

Little attention has been given to identifying the professional bodies of knowledge or expertise that should be possessed by entering, early career, or senior SEM staff members. Using a multi-method research approach that included both a national survey and a modified Delphi Technique involving senior enrollment and admissions professionals, we…

The question of how the government can best support access to postsecondary education has become a critical issue for education policymakers around the globe, as the practice of cost sharing for funding postsecondary education has been more widely adopted. In this context, this study explores the approaches to implementing current need-based…

How colleges make admissions decisions at four-year institutions is facing high levels of scrutiny. Students, families, and policymakers are asking how offices of admissions decide to admit students. Increasing numbers of institutions are becoming test optional and/or using holistic admissions schemes, but little is known about how decisions are…

In this article, the author begins to examine the connections between institutional enrollment management efforts and the various external for-profit, and not-for-profit, businesses that have become part of the enrollment management industry. This essay is an effort to map the relationships between institutions, the enrollment industry, and more…

The literature on college choice is extensive and navigating it for purposes of review is complicated by the dual meaning given to the word choice. To clarify, in this article, the phrase "college choice" refers to the concept defined by Don Hossler and Karen Gallagher in their seminal 1987 article entitled "Studying Student College…

The use of merit criteria in awarding institutional aid has grown considerably and, some argue, is supplanting need as the central factor in awarding aid. Concurrently, the accountability movement in higher education has placed greater emphasis on retention and graduation as indicators of institutional success and quality. In this context, this…

Our study adds to prior work on Indiana's Twenty-first Century Scholars(TFCS) program by focusing on whether participating in--rather than completing--the program affects the likelihood of students going to college and where they initially enrolled. We first employ binary and multinomial logistic regression to obtain estimates of the impact of the…

There are many changes occurring in higher education, and often it is difficult to see trends nationally. In this presentation, experts working with national data present trends in higher education from a forward-looking perspective. Senior researchers from the College Board provide trends using College Board SAT and AP data, as well as new…

The array of admissions models and the underlying, and sometimes conflicting goals people have for college admissions, create the dynamics and the tensions that define the contemporary context for enrollment management. The senior enrollment officer must ask, for example, how does an institution try to assure transparency, equality of access,…

Using literature and illustrations drawn from a pilot study, this article explores the theoretical and methodological challenges entailed in the study of student retention. We center the discussion around two important efforts to expand the theoretical base and scope for research in this area: Berger's (2000) concept of colleges and universities…

In our previous essay, we considered the role of institutional financial aid and the practice of enrollment management. In that essay we explored the use of financial aid as a tool to enhance equity increase prestige, as a revenue enhancement tool and as a means to shape institutional image in the various markets that comprise our diverse system…