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Hawkins, Robert P.; And Others – Journal of Broadcasting and Electronic Media, 1991
Describes a 1979 study of fifth-, eighth-, and eleventh-grade students that was conducted to investigate television viewing behaviors. The study focused on overall viewing activity, content decisions (i.e., loyalty to individual series or to a genre), and program stability (i.e., how often viewers change channels during a program). (14 references)…
Descriptors: Adolescents, Cluster Analysis, Decision Making, Elementary Secondary Education