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ERIC Number: EJ588685
Record Type: Journal
Publication Date: 1998
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0305-764X
EISSN: N/A
Secondary School Prospectuses and Educational Markets.
Hesketh, Anthony J.; Knight, Peter T.
Cambridge Journal of Education, v28 n1 p21-35 Mar 1998
Examines the 1996 prospectuses of secondary schools, whose 1991 prospectuses were reviewed in earlier research, in order to consider the ways in which schools present themselves in the educational market place. Shows that the business of marketing through prospectuses is taken seriously and can be modeled using game theories. (DSK)
Descriptors: Advertising, Educational Environment, Educational Policy, Foreign Countries, Game Theory, Marketing, School Publications, Secondary Education, Secondary Schools
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United Kingdom
Grant or Contract Numbers: N/A