Managerial motivation models have evolved beyond the human resource tradition of the 1960s and the 1970s to a form of corporate involvement with the personal needs of employees, many of whose family lifestyles have changed dramatically. To analyze the new role for companies and the corporate concern for employees' well-being, this research study surveyed representatives of firms to determine their company's current emphasis on employee development and their position on employer-supported child care. Information requests were sent to 314 firms representing the banking, computer, food, and textile industries. Results indicated that two-thirds of the 62 companies responding assist employees with child care concerns and that 80 percent of these companies go beyond traditional company benefits and tuition reimbursement programs. Provisions for personal development include employee assistance programs, consciousness raising workshops, and career counseling for family members. Companies are responding to the idea that the personal development of America's work force will ultimately lead to a more productive labor force. Additionally, companies are exhibiting a genuine concern for the employee's well-being. If future research proves that existing models inadequately describe a management's approach to employee motivation, a new model may be one with a sociobiological flavor. The mutually reciprocal relationship between management and employee resembles a kinship relationship that management has evolved into a higher level of survival. (CJH)