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Journal of Women and… | 1 |
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Christopher, Mary M.; Drew, Debra L. – Journal of Women and Minorities in Science and Engineering, 1995
Evaluates the portrayal of males and females in advertisements in veterinary medical journals. Uses multivariate Chi-square tests to explore gender, occupation or role, practice type, text, and product. Contains 33 references. (DDR)
Descriptors: Advertising, Higher Education, Periodicals, Scholarly Journals