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ERIC Number: EJ338511
Record Type: CIJE
Publication Date: 1986
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Developing Program Offerings.
Willard, Joyce C.; Warren, Lee A.
New Directions for Continuing Education, n31 p29-48 Fall 1986
Reports that strategic planning is as important to continuing education as it is to business. Discusses planning for continuing education as it relates to modifying programs and markets to reach organizational goals.
Descriptors: Continuing Education, Educational Planning, Long Range Planning, Marketing, Master Plans, Organizational Objectives, Postsecondary Education, Program Development, Systems Approach
Publication Type: Journal Articles; Reports - General
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Note: Theme--Marketing Continuing Education.