To measure Denver viewers' parasocial tendencies (inclinations to establish vicarious relationships) with TV news personalities, a study conducted a telephone survey in the Denver metropolitan area in October and November, 1987. The study examined viewer reactions to four local stations'"news teams" and individual news "personalities," focusing strictly on viewership of their primary newscasts, and using a parasocial framework, developed by Rebecca B. Rubin, consisting of 20 statements tapping parasocial interaction in TV news. Prior to the interviewing, a pretest using a similar survey was conducted, involving residents of Athens, Ohio. For the Denver survey, 800 phone numbers were selected at random and 303 valid responses were obtained. Findings revealed a high correlation between news team parasocial interaction and viewership, with news teams having the greatest numbers of viewers also evoking the greatest parasocial interaction. Yet although audience members conceded their parasocial inclinations, they did not discriminate well between the personalities, possibly indicating that TV news parasocial interaction is team-centered. (Five tables of data are included, and 38 footnotes are appended.) (MM)