This article outlines a methodological approach to the creation, production and dissemination of online collaborative audio-visual projects, using new social learning technologies and open-source video tools, which can be applied to any e-learning environment in higher education. The methodology was developed and used to design a course in the audio-visual communication degree at the Open University of Catalonia. It combines three pedagogical strategies in an e-learning environment: project-based learning, computer-supported collaborative learning and participatory culture as a new form of literacy. Here, we present the objectives, the different stages of development and an evaluation of the methodology.