This qualitative, phenomenological study explores urban school counselors' perceptions of low-income families in their schools. Ten school counselors participated in two rounds of individual interviews and answered two emailed reflective questions. Six themes emerged from the data: (a) perceptions of family characteristics and environment, (b) perceptions of family attitudes and actions regarding education, (c) awareness of obstacles and challenges for families, (d) struggle empathizing with low-income families, (e) choice of roles in working with low-income families, and (f) personal feelings and reflections in response to experiences with low-income families. Implications for school counselors, supervisors, school counseling district supervisors, school counseling professional organizations, and counselor educators are discussed.