This article examines Minzu University of China (MUC), the nation's leading ethnic minority university, relative to faculty perspectives regarding initiatives to strengthen MUC as a comprehensive university. Based on a case-study approach, and employing organizational culture as a theoretical lens, the authors identify three narratives of change that Minzu faculty use to describe and make sense of the contemporary institutional context: internationalization, marketization, and ethnocultural development. These narratives are discussed in light of the university's historic mission of serving the nation's ethnic affairs. Finally, comparisons are made with regard to global trends in higher education reform as well as with other minority-serving universities, such as historically black colleges and universities (HBCUs) in the United States.