Counseling centers need to be engaged and connected on their campuses, both to individuals and to multiple systems of students, faculty, and staff. Building a campus-wide "community of caring" or "web of caring" is essential to a strong, healthy, and vibrant counseling center. This article describes one university counseling center's transition to a new way of approaching outreach. The University of Michigan Counseling & Psychological Services (UM CAPS) undertook a challenge in 2006 to reach in, a self-examination process, in order to reach out in new ways to promote mental health on campus.