Purpose: Many farmers remain hesitant to implement structured management plans and strategies tailored to address soil health, irrespective of mounting scientific evidence for the credibility of certain soil health indicators, an increase in the reporting of program benefits and progress in communicating these benefits. Hence, the purpose of this research is to better understand the impediments associated with the adoption of such programs. Design: Non-parametric analysis of a mail-based survey supported with content analysis of landholder comments was used. Findings: This research highlights that impediments to the adoption of soil health programs are affected by region and that this is likely influenced by the availability, enthusiasm and motivation of surrounding environmental service providers. While the initial investment in soil health management is perceived as an impediment, landholders indicate that production longevity and long-term financial gain are achievable. Education is not viewed as an impediment by landholders, but cannot be ruled out as an impediment due to the increasing complexities of farming and the displayed knowledge of landholders. Practical implications: Impediments and incentives to the adoption of soil health management plans have been identified. This provides for strategic planning in promotion and adoption of such plans, as well as identifying priority issues of concern. Originality/Value: In investigating the impediments and incentives associated with adoption of soil health management plans, strategies for adoption can be formulated and pressing areas of concern are identified.