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Peer reviewed Peer reviewed
ERIC Number: EJ555644
Record Type: CIJE
Publication Date: 1994
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Where Europe Meets--Brussels, Luxembourg, Strasbourg--The Use of Language in Posters.
Brandle, Max
Babel: Australia, v29 n1 p10-15,38 Apr-Jun 1994
Discusses the changing role of the poster in European countries and its constant updating to meet new commercial needs. Notes that among the studies focusing on the poster, there is a clear emphasis on the assessment and evaluation of design criteria rather than on the use of language. The sole purpose of the poster in the cities surveyed is to address local consumers. (Author/CK)
Descriptors: Advertising, Business Communication, Change Agents, Consumer Economics, Design Requirements, Economic Factors, Foreign Countries, Role Perception, Surveys
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Europe; Posters