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50 Years of ERIC
50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ524218
Record Type: CIJE
Publication Date: 1995
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0363-8111
Public Relations Manager Involvement in Strategic Issue Diagnosis.
Lauzen, Martha M.
Public Relations Review, v21 n4 p287-304 Win 1995
Reports on an exploratory study that seeks to build theoretical understanding of how public relations practitioner involvement in one type of strategic organizational decision making--strategic issue diagnosis--is related to shared values with top management, diagnosis accuracy, strategy pursued, and the power of the public relations function. (TB)
Descriptors: Communication Research, Decision Making, Higher Education, Organizational Communication, Public Relations, Theory Practice Relationship
Publication Type: Opinion Papers; Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A