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Peer reviewed Peer reviewed
ERIC Number: EJ514634
Record Type: CIJE
Publication Date: 1995
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0360-3989
Predicting Television Extreme Viewers and Nonviewers: A Neural Network Analysis.
Paik, Haejung; Marzban, Caren
Human Communication Research, v22 n2 p284-306 Dec 1995
States that in an attempt to better understand the attributes of the "average" viewer, an analysis of data characterizing television nonviewers and extreme viewers was performed. Identifies a set of demographic variables as the strongest predictor of nonviewers and the combination of family-related and lifestyle/social activity-related variables as the strongest attributes of extreme viewers. (PA)
Descriptors: Demography, Models, Predictor Variables, Television Research, Television Viewing
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Neural Network Analysis