NotesFAQContact Us
Collection
Advanced
Search Tips
50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

Learn more about the history of ERIC here. PDF icon

Back to results
ERIC Number: EJ513841
Record Type: CIJE
Publication Date: 1995
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-1034-9154
The Marketing of Special Libraries to Their Parent Organisations: A Study of Selected Melbourne Institutions.
Kelso, Helena
Australian Special Libraries, v28 n3 p3-21 Sep 1995
A survey of corporate and government libraries in Victoria, Australia, revealed that many are in favor of marketing services to their parent organizations, but in practice very few undertake formal marketing planning. Highlights elements of marketing processes in use by libraries and examines why more libraries are not preparing and implementing formal marketing plans. (Author/JKP)
Descriptors: Library Planning, Library Services, Marketing, Special Libraries, Strategic Planning
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Australia (Victoria)
Note: Journal availability: ALIA Natl. Office, PO Box E441, Queen Victoria Terrace ACT 2600, Australia.