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Showing 1 to 15 of 1,544 results
Dholakia, Ruby Roy; Acciardo, Linda A. – Journal of Marketing for Higher Education, 2014
Shrinking financial support from governments and forecast declines in the college-going population have combined to exert tremendous pressure on institutions of higher learning. Branding as a strategy has become more popular as a way of differentiating an institution from its competition, but the complexity of higher education makes branding an…
Descriptors: State Universities, Institutional Advancement, Public Relations, Higher Education
Case, Bettye Anne; Guan, Yuanying Michelle; Paris, Stephen – PRIMUS, 2014
Some challenges to increasing actuarial science program size through recruiting broadly among potential students are identified. Possible solutions depend on the structures and culture of the school. Up to three student cohorts may result from partition of potential students by the levels of academic progress before program entry: students…
Descriptors: Student Recruitment, Enrollment Management, Risk Assessment, Business Administration Education
Epley, Hannah K. – Journal of Extension, 2014
There is a need for Extension professionals to show clientele the benefits of their program. This article shares how promotional videos are one way of reaching audiences online. An example is given on how a promotional video has been used and developed using iMovie software. Tips are offered for how professionals can create a promotional video and…
Descriptors: Video Technology, Audiences, Extension Education, State Programs
Hill, Paul; Mills, Rebecca; Peterson, GaeLynn; Smith, Janet – Journal of Extension, 2013
The use of smartphones has drastically increased in recent years, heralding an explosion in the use of QR codes. The black and white square barcodes that link the physical and digital world are everywhere. These simple codes can provide many opportunities to connect people in the physical world with many of Extension online resources. The…
Descriptors: Extension Education, Technology Uses in Education, Coding, Handheld Devices
Sticca, Fabio; Perren, Sonja – Journal of Youth and Adolescence, 2013
Cyberbullying, a modern form of bullying performed using electronic forms of contact (e.g., SMS, MMS, Facebook, YouTube), has been considered as being worse than traditional bullying in its consequences for the victim. This difference was mainly attributed to some specific aspect that are believed to distinguish cyberbullying from traditional…
Descriptors: Publicity, Bullying, Foreign Countries, Effect Size
Simon, Jason – CURRENTS, 2013
The logo controversy was sparked by an article on the "San Jose Mercury News"' website that was promptly picked up by other news outlets and shared across social networks. Under the headline "University of California introduces a modern logo" sat a blurry, low-quality image of the new monogram next to the 145-year-old UC…
Descriptors: Organizational Communication, Higher Education, Public Relations, Communication Strategies
Lum, Lydia – CURRENTS, 2013
Chief communicators at many U.S. institutions are interested in forging closer ties with governing boards. Proponents say such relationships can increase board trust and confidence in communicators before a crisis occurs, making it easier to manage the institution's reputation and limit negative publicity when one does. At some institutions, such…
Descriptors: College Administration, Administrator Responsibility, Organizational Communication, Governing Boards
McGuigan, Martin; McNally, Sandra; Wyness, Gill – Centre for the Economics of Education, 2012
The economic benefits of staying on in education have been well established. But do students know this? One of the reasons why students might drop out of education too soon is because they are not well informed about the costs and benefits of staying on in education at an appropriate time of their educational career. Indeed, the fact that…
Descriptors: Decision Making, Educational Administration, Educational Policy, Cost Effectiveness
Vick, Randy M. – Art Therapy: Journal of the American Art Therapy Association, 2011
This article discusses ethical questions raised by an exhibition of work by an artist with a history of mental illness and the exhibition's relevance to art therapy and “outsider art” discourse on the subject. Considerations for how such an exhibit could be handled had the circumstances included an art therapist and art therapy client are…
Descriptors: Ethics, Exhibits, Artists, Art Products
Higher Education Center for Alcohol, Drug Abuse, and Violence Prevention, 2011
As campuses and communities across the country grapple with problems related to unruly house parties, neighborhood disruptions, and alcohol-fueled "celebratory" incidents, they are developing partnerships with law enforcement agencies to implement strategies to reduce such problems and protect the health and safety of students and residents alike.…
Descriptors: Prevention, Publicity, Alcohol Abuse, Law Enforcement
Russo, Alexander – Jossey-Bass, An Imprint of Wiley, 2011
This book tells the real-life story of Locke High School. Locke High--originally known for its excellence--became one of the toughest, most dysfunctional schools in the nation. Then in 2007 teachers voted to bring in an upstart charter school organization called "Green Dot" to try and restore the Locke Saints' past glory. It was a brave and…
Descriptors: Charter Schools, Publicity, Principals, Secondary School Teachers
Nwatu, Gideon U. – ProQuest LLC, 2011
One of the objectives of any government is the establishment of an effective solution to significantly control crime. Identity fraud in Nigeria has generated global attention and negative publicity toward its citizens. The research problem addressed in this study was the lack of understanding of the dynamics that influenced the adoption and…
Descriptors: Research Problems, Publicity, Identification, Questionnaires
Brown, Edward David – ProQuest LLC, 2010
The resignation, termination, and unexpected departure of several college and university presidents over the past decade have prompted much speculation about the state of the college presidency. An alarming number of Historically Black College and University (HBCU) presidents find themselves, and the institutions they lead, at the mercy of…
Descriptors: Leadership Styles, Publicity, Search Committees (Personnel), Black Colleges
West, Darrell M.; Whitehurst, Grover J.; Dionne, E. J., Jr. – Brookings Institution, 2009
News coverage is important to every policy area. While some people have personal knowledge of certain topics, many rely on mass media for direct, up-to-date, and in-depth reporting. This is especially the case with education because only a third of American adults currently have a child in elementary or secondary school. What most people know…
Descriptors: News Reporting, News Media, Mass Media Role, Publicity
Besek, June M. – Council on Library and Information Resources, 2009
This report addresses the question of what libraries and archives are legally empowered to do to preserve and make accessible for research their holdings of unpublished pre-1972 sound recordings. The report's author, June M. Besek, is executive director of the Kernochan Center for Law, Media and the Arts at Columbia Law School. Unpublished sound…
Descriptors: Audio Equipment, Time Perspective, Preservation, Archives

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