In an era of increasing global competition in education related markets, many higher education institutions in the United States have come to realize the need to market better for international students. Community colleges are no exception and have become increasingly active in recruiting international students using education agents. Using…

Educational leaders are increasingly required to become effective change agents as schools and universities are faced with pressures to cut costs and adapt to stakeholder demands. This case details the administrative challenges of restructuring a private-sector higher education provider from a traditional to an enterprising university capable of…

Supporting the "Infrastructure Needs of 21st Century School Library Programs," also known as the Pennsylvania School Library Project, was a one-year project conducted in Pennsylvania to better identify and understand what stakeholders--teachers, administrators, parents, school and community leaders, and education associations--expect…

This article explores differential hiring and retention practices across schools of choice using data gathered as part of a comprehensive evaluation of a large-scale school voucher program in Milwaukee, Wisconsin. A variety of interview, survey, and observation instruments are used to describe the challenges and strategies that 13 schools report…

The evolution of a research university can take many paths. Described here is a case study of the synergy between the establishment and growth of a primarily graduate school and the commitment to developing a research university, all with the assistance of a separately incorporated non-profit research administration entity. The result has been a…

Shrinking financial support from governments and forecast declines in the college-going population have combined to exert tremendous pressure on institutions of higher learning. Branding as a strategy has become more popular as a way of differentiating an institution from its competition, but the complexity of higher education makes branding an…

Education entrepreneurs create either a for-profit or nonprofit enterprise, based on their fundraising needs, the revenue model that will suit their product or service, and the employees they hope to entice. Those who take the for-profit route face mistrust on the part of policymakers and many parents, and for-profit ventures have consequently…

This paper explores social media marketing strategies applied by Canadian universities as a tool for institutional branding, recruitment and engagement of home and international students. The target sample involves the total population of Canadian university-status institutions ("N" = 106). Qualitative data were collected from two major…

Providing successful library services requires efficient and effective communication with users; therefore, it is important that content creators who develop visual materials understand key components of design and, specifically, develop a holistic graphic design process. Graphic design, as a form of visual communication, is the process of…

This article investigates the ways in which newly-established higher education institutions (HEIs) position themselves as "world-class" through constructing themselves as "global". With the escalating "free market" and competitive forces arising from the marketization of education, most universities see a construction…

When colleges and universities set up outposts such as international branch campuses (IBCs) in foreign countries, the literature suggests that the success of that outpost can be tied to its ability to build its own legitimacy. This article investigates the process of legitimacy building by IBCs through identifying who IBCs view as their salient…

Tufts University Hirsh Health Sciences Library created a Facebook page and a corresponding managing committee in March 2010. Facebook Page Insights data collected from the library's Facebook page were statistically analyzed to investigate patterns of user engagement. The committee hoped to improve posting practices and increase user…

Emotion experienced in the classroom has been shown to influence subject-level satisfaction and loyalty to the institution. To date, a valid and reliable scale to measure higher-education satisfaction emotions does not exist and this study aims to rectify this shortfall. After a qualitative and quantitative investigation, 14 emotions that formed…

The past 15 years have been a dramatic and unique period for education systems all over the world. The challenges have become more complex and the need for schools to promote their agenda has become cardinal and, in some cases, even critical. Today, parents, children, pupils and teachers are motivated by their senses and the positioning of leading…

This paper addresses the politics of researching private education with special reference to the Indian context. Due to a recent increase in privatised forms of education globally and recognition of the private sector by governments, international agencies and researchers as a policy and academic interest, this is shifting ground. The evolving…