In demanding innovation areas such as eHealth, the primary emphasis is easily placed on the product and process quality aspects in the design phase. Customer quality may receive adequate attention when the target audience is well-defined. But if the multidimensional evaluative focus does not get enough space until the implementation phase, this…

We describe the results of a study designed to assess knowledge, perceptions, and attitudes towards evidence-based and other prevention programs among county Extension educators. We examined differences across educators from Family and Consumer Sciences (FCS) and 4-H Youth Development. Analyses based on a multi-state sample of educators revealed…

This paper describes a research case study of Internet apparel marketing by small businesses in Malaysia which can beneficially be included in postgraduate business courses for understanding the importance of measuring customer satisfaction at point-of-purchase and post-purchase in online purchases. The sample size in this research is 154…

Much has been written about psychological contracts in organisational contexts but very little in educational settings, especially within higher education. Using an exploratory single case study this article provides qualitative empirical evidence about the ways in which the psychological contract is perceived by a group of postgraduate students…

This article presents the results of a large-scale study of the relationship between materialism and well-being by examining the moderating role of religiosity. By confining the present study to a sample of young consumers drawn from Malaysia--a country of diverse subcultures who share similar cultural values (collectivistic), we attempt to…

Interactive meetings between New Mexico Family and Consumer Sciences (FCS) teachers and Extension personnel (county Home Economics agents and state FCS specialists) were conducted to promote collaboration between the two parties. Based on pre- and post-meeting surveys, both parties showed similarities in almost all perceptions and expectations…

This article examines the determinants of eco-friendly electronic good consumption among students at a large Australian university who have been exposed to a marketing campaign, Mobile Muster. Empirical research generally shows younger consumers to be less concerned about the environment. Similar studies demonstrate that peer pressure has a large…

Although previous studies have identified several regularities in buying behavior, no integrated view of individual differences related to such patterns has been yet proposed. The present research examined individual differences in patterns of buying behavior of fast-moving consumer goods, using panel data with information concerning purchases of…

We employ a behavioral-economic equation put forward by Hursh and Silberberg (2008) to explain human consumption behavior among substitutable food brands, applying a consumer-choice model--the behavioral perspective model (BPM; Foxall, 1990/2004, 2005). In this study, we apply the behavioral-economic equation to human economic consumption data. We…

Career and technical education (CTE) is a significant component of high school education. For the last several decades, more than 90 percent of public high school graduates have earned at least some credits in CTE, with graduates from the class of 2005 earning an average of 4.0 CTE credits (Hudson and Laird 2009; Levesque 2003; Levesque et al.…

The purpose of the three studies in this dissertation was to enhance career and technical education in the area of agriculture, business, and family and consumer sciences. This dissertation contains three papers: (1) a Delphi study identifying the purpose, expected outcomes, and methods of documenting preservice teacher early field experience…

At present, school administrators do not have necessary information to create a school environment where teenage girls unhappy with their bodies can experience success at school. This research surrounds three research questions: (1) How do adolescent girls' definitions of their bodies relate to their perception of their high school's climate? (2)…

In the last few years, there has been a growing problem with the prevalence of being overweight. This is becoming an accepted lifestyle in the African American community, and has begun to impact not just adults, but also adolescents and young children. There are problems associated with being overweight or obese that could have lifetime…

The 2009 Nevada Legislature approved Senate Bill 317 (SB 317) requiring that Nevada's public high schools, including charter schools, provide instruction in financial literacy. In an effort to assist school districts with implementation of instruction in financial literacy, the Nevada Department of Education assembled a task force (Financial…

As the world economy continues to evolve, businesses and industries must adopt new practices and processes in order to survive. Quality and cost control, work teams and participatory management, and an infusion of technology are transforming the way people work and do business. Employees are now expected to read, write, and communicate…