Shrinking financial support from governments and forecast declines in the college-going population have combined to exert tremendous pressure on institutions of higher learning. Branding as a strategy has become more popular as a way of differentiating an institution from its competition, but the complexity of higher education makes branding an…

The continued viability of art and design programmes depends on our ability to produce graduates able to contribute successfully and confidently to the future of the creative industries. This in turn depends on our ability to lead students to develop both the ability and the motivation to learn. A significant proportion of our students however,…

"The value of the Art Education becomes more and more apparent as a means of honorable support and of high culture and enjoyment," stated the catalog of Ingham University in western New York State in 1863. The Art Department there would prepare "pupils for Teachers and Practical Artists." This statement reveals some of the vocational options for…

Students enrolled in the author's commercial arts program design and publish the school's yearbook. For the 2010-2011 school year, the students applied Quick Response (QR) code technology to include links to events that occurred after the yearbook's print deadline, including graduation. The technology has many applications in the school setting,…

Students enrolled in commercial arts program design and publish their school's yearbook. For the 2010-2011 school year, the students applied Quick Response (QR) code technology to include links to events that occurred after the yearbook's print deadline, including graduation. The technology has many applications in the school setting, and the…

The author examines the use of the Web-based foreign advertisements for enhancing the international awareness of undergraduate marketing students. An analysis compares the adaptation of advertisements for identical products to the cultural perceptions and values of consumers in different countries. In a sample of 110 international marketing…

The Federal School was a correspondence art school in Minneapolis, Minnesota in the early 20th century. At that time, scientific methods changed the organization and practice of commercial art training and industrial education, which included correspondence courses from the Federal School. Standards of intelligence were determined with…

Every graphic design course has a unit of instruction that focuses on logo design. It is an interesting exercise to have students relate why they recognize certain trademarks or symbols. In this article, the author describes an assignment that examines logos. For this assignment, students were asked to make a visual inventory of at least five…

The Google Online Marketing Challenge is an ongoing collaboration between Google and academics, to give students experiential learning. The Challenge gives student teams US$200 in AdWords, Google's flagship advertising product, to develop online marketing campaigns for actual businesses. The end result is an engaging in-class exercise that…

This issue of the "Research Review" features the work of Ann Markusen, Director of the Humphrey Institute's Project on Regional and Industrial Economics at the University of Minnesota. Through the six articles reviewed here, Markusen develops the concept of "The Artistic Dividend," examines the impact of Artists' Centers, explores how artists earn…

This experimental study assessed the effectiveness of fundraising messages. Based on recent findings regarding the effects of message framing and evidence, effective fundraising messages should combine abstract, statistical information with a negative message frame and anecdotal evidence with a positive message frame. In addition, building on…

A walk down Main Street can be very much like a stroll through a museum gallery--visually rich, inviting unexpected choices, aesthetically rewarding. This article explores the concept of shop windows as visually ordered compositions, much like paintings and other art objects, and suggests some approaches to applying this concept in teaching a…

This paper examines the prominence of written English on shop signs in Japan. Based on data from a larger empirical study into multilingual signs in Tokyo, the most common ways of using English and the roman alphabet on Japanese shops signs are identified. It is argued that the ambivalent nature of English loan words plays a key role in the ever…

This document, which is intended as a guide for work force preparation program providers, details the Illinois occupational skill standards for programs preparing students for employment in occupations in the imaging/pre-press cluster. The document begins with a brief overview of the Illinois perspective on occupational skill standards and…

Novice designers produced a sequence of sketches while inventing a logo for a novel brand of soft drink. The sketches were scored for the presence of specific objects, their local features and global composition. Self-assessment scores for each sketch and art critics' scores for the end products were collected. It was investigated whether the…