Business, like many other fields in higher education, continues to rely largely on conventional testing methods for assessing student learning. In the current article, another evaluation approach--the oral exam--is examined as a means for building and evaluating the professional communication and oral dialogue skills needed and utilized by…

Typical business communication courses provide significantly more opportunities for students to hone their skills in writing compared with speaking. This article outlines an impromptu speech assignment and explains a course-level strategy for providing each student with more than 30 significant speaking opportunities during a term. This approach…

This nationwide study of 169 business communication instructors examines the following issues: (a) ideal and actual class sizes in business communication courses, (b) delivery modes of business communication courses, (c) types of written and oral assignments, and (d) topics covered and depth of coverage. Findings suggest that business…

This article, the second in a two-part series, catalogs teaching innovations presented at the 2013 Association for Business Communication Annual Convention, New Orleans. They were presented during the My Favorite Assignment session. The 11 Favorite Assignments featured here offer the reader a variety of learning experiences, including…

This article looks at France's Loi Toubon, which mandates the use of French in private companies, to illustrate how macro-level language planning reaches a dead end if it fails to consider local contexts and involve micro-level agents. The motivations, limitations and contradictions of France's language policy in relation to companies…

The objective of this paper is to trace the actual demand on enrolments over time, as much as the history of wavering public and academic sentiment towards teaching and speaking Spanish in this country during the last century. Secondarily, we examine the question of the value of mother tongue fluency or the acquisition, mastery and usage of the…

More than 25% of the master's degrees in Denmark are taught using English as a medium of instruction (EMI), but not all university lecturers feel they have the appropriate academic English proficiency to meet the standard required. Based on interviews conducted at the Copenhagen Business School (CBS), this article sheds light on the…

This article explores the multilingual and multicultural aspects of community-building, networking and communication in the European Union's (EU) political and administrative system. We investigated the networking and communicative preferences of EU civil servants and lobbyists using survey data and thematic interviews. Our aim was to gain a…

This article introduces an ongoing effort to use Internet resources in an Advanced Business Chinese for Professionals (ABCP) course in order to deepen learners' language and cultural understanding. This course blends face-to-face (F2F) classroom instruction and online communications using Brix, an online course management system developed by…

Achieving student learning outcomes in a "gamelike" environment allows students to connect real-world activities to marketing and business concepts presented in a relevant and authentic manner. The innovative game, Barracuda Cove Investment Game, can be incorporated into any marketing-related course that would require a marketing or…

We evaluated a multicomponent intervention for improving the cover-letter writing skills of individuals with intellectual disabilities. An intervention that included modeling, self-monitoring, prompting, and feedback increased correct performance for all participants. In addition, the skill was demonstrated across audiences.

The library science job market is competitive, and library and information science (LIS) students and new graduates often have questions and concerns about how to engage in a successful job hunt. Based on research with employers and interactions with students and alumni, the author offers advice for job-seekers looking for public services…

When Chiquita Brands considered relocating its corporate headquarters, competing cities started Twitter campaigns to influence the decision by communicating directly with the chief executive officer. As he used the new microblogging channel, some of his previously private communication became public, some personal communication became…

As a relatively innovative teaching/learning approach in the Arabian Gulf region, in general, and in Oman, in particular, project-based learning requires progressive amendments and adaptations to the national culture of the learner. This article offers analysis of the current state of the approach in the local educational environment. Furthermore,…

This article, the first of a two-part series, catalogs teaching innovations presented at the 2013 Association for Business Communication (ABC) Annual Convention, New Orleans. They were presented during the My Favorite Assignment session. The 11 Favorite Assignments featured here offer the reader a variety of learning experiences including…