The emergence of the SuperPACs in American politics is a major issue in the current election. SuperPACs, and the media campaigns they fund, also present a major challenge for media and democratic education. This article explores the issues surrounding SuperPACs and the rise of media in elections and politics in general, and presents some starting points for addressing these challenges in K-12 school curriculum and policy. Key areas addressed include: the need for more issues--centered and deliberative curriculum that engage students in examining the complexities of contemporary issues; a focus on media literacy in the social studies curriculum; and the potential for using popular culture, such as Stephen Colbert's segments on SuperPACs, to engage students in current debates. (Contains 1 table.)