Most school leaders by now have heard about blogging but may not have thought much about how and why they should consider adding a blog to their school district's communication plan. Superintendents may be among the least likely in K-12 education to see the benefits of blogging and other social media. The problem with reacting to current problems with traditional media is that the news cycles are so short today. If one relies on traditional media methods, the news cycle is out of control before one's organization can even react. In these hyper-short news cycles, blogging and other forms of technology can become effective tools. When the leadership embraces them instead of fearing them, school leaders can deal successfully with the spread of misinformation. The author presents some reasons why blogging and other forms of technology should be embraced personally by superintendents. He also offers some specific tips on when and how a blog could be used most effectively.