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ERIC Number: EJ805666
Record Type: Journal
Publication Date: 2006
Pages: 8
Abstractor: As Provided
Reference Count: 32
ISBN: N/A
ISSN: ISSN-0273-4753
GPA in Research Studies: An Invaluable but Neglected Opportunity
Bacon, Donald R.; Bean, Beth
Journal of Marketing Education, v28 n1 p35-42 2006
Grade point average (GPA) often correlates highly with variables of interest to educational researchers and thus offers the potential to greatly increase the statistical power of their research studies. Yet this variable is often underused in marketing education research studies. The reliability and validity of the GPA are closely examined here in a research study context. These findings are combined with other published results to offer specific recommendations and examples related to how education researchers can improve their studies with the appropriate use of GPA. (Contains 1 note, 2 tables, and 1 figure.)
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A