The academic achievement gap of students of color and low-income students as compared to middle and upper socioeconomic students and White students has been clearly documented. Historically the long-standing role of the school counselor has contributed to the status quo of these inequities, inadvertently maintaining educational and social disparities. This has been reflected in school counselors' training, role or job descriptions, and actual practice. This article explores the need for a change of the school counselor's role to incorporate advocacy as a key component in decreasing the achievement gap and fostering social justice and equity for all students. Challenges in being an advocate are discussed along with recommendations for school counselors.