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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

Learn more about the history of ERIC here. PDF icon

Peer reviewed Peer reviewed
ERIC Number: EJ678019
Record Type: CIJE
Publication Date: 2002
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0884-1241
A Comparison of Two-Year and Four-Year Adult Students: Motivations To Attend College and the Importance of Choice Criteria.
Broekemier, Greg M.
Journal of Marketing for Higher Education, v12 n1 p31-48 2002
Surveyed adult college students regarding their motivation for attending college and the relative importance of college choice criteria. Getting better jobs, gaining general knowledge, and enhancement of self-esteem were most frequently mentioned. Availability of desired programs, days/times of needed classes, locations of courses, cost, and faculty reputation are the most important choice criteria.(EV)
Haworth Press, Inc., 10 Alice St., Binghamton, NY 13904-1580. Tel: 800-429-6784 (toll free); Fax: 800 895-0582; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A