ERIC Number: EJ678019
Record Type: CIJE
Publication Date: 2002
Reference Count: 0
A Comparison of Two-Year and Four-Year Adult Students: Motivations To Attend College and the Importance of Choice Criteria.
Broekemier, Greg M.
Journal of Marketing for Higher Education, v12 n1 p31-48 2002
Surveyed adult college students regarding their motivation for attending college and the relative importance of college choice criteria. Getting better jobs, gaining general knowledge, and enhancement of self-esteem were most frequently mentioned. Availability of desired programs, days/times of needed classes, locations of courses, cost, and faculty reputation are the most important choice criteria.(EV)
Descriptors: Adult Students, College Attendance, College Choice, Comparative Analysis, Decision Making, Evaluation Criteria, Nontraditional Students, Student Motivation, Student Surveys, Two Year College Students, Undergraduate Students
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A