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ERIC Number: EJ558453
Record Type: Journal
Publication Date: 1997
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-1042-1629
EISSN: N/A
Distance Education in the New Russia: The Relevance of Strategic Marketing Planning.
Michael, Steve O.
Educational Technology Research and Development, v45 n4 p106-17 1997
Explains why marketing is so crucial in a competitive environment. Focuses on how marketing can be used to determine the needs to be met, the manner that services are to be delivered, and how to ensure that customers' or clients' satisfactions are realized. Concludes with recommendations for distance education. (AEF)
Descriptors: Competition, Distance Education, Educational Development, Educational Planning, Foreign Countries, Marketing, Nontraditional Education, Services, Strategic Planning, User Needs (Information)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Russia
Grant or Contract Numbers: N/A