NotesFAQContact Us
Search Tips
50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

Learn more about the history of ERIC here. PDF icon

Peer reviewed Peer reviewed
ERIC Number: EJ504914
Record Type: CIJE
Publication Date: 1995
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0049-3155
The Internal Agency Approach to Managing and Developing Marketing Materials.
Kruell, Christopher
Technical Communication: Journal of the Society for Technical Communication, v42 n2 p231-35 May 1995
Argues that the internal agency model of a marketing communications department forces the department to compete with outside sources for work, while department members sharpen their skills and improve their knowledge of their company's business. Describes the process for creating such an internal agency, including initiating, implementing, and closing the project. (SR)
Publication Type: Guides - Non-Classroom; Reports - General; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A