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ERIC Number: EJ487675
Record Type: CIJE
Publication Date: 1994
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0363-7751
Fear Control an Danger Control: A Test of the Extended Parallel Process Model (EPPM).
Witte, Kim
Communication Monographs, v61 n2 p113-34 Jun 1994
Explores cognitive and emotional mechanisms underlying success and failure of fear appeals in context of AIDS prevention. Offers general support for Extended Parallel Process Model. Suggests that cognitions lead to fear appeal success (attitude, intention, or behavior changes) via danger control processes, whereas the emotion fear leads to fear appeal failure (defensive avoidance or reactants) via fear control processes. (SR)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Extended Parallel Process Model; Health Communication; Message Design; Message Responses